The Natural Laundry Company

What we did
  • Brand identity (including logo, colour palette, merchandise)
  • Website requirement gathering
  • UI and UX for desktop and mobile
  • Full site wireframes and design for desktop and mobile
  • Site build with integrated forms
  • Functionality and responsiveness testing
  • Website maintenance handbook
Who?
The Natural Laundry Company provides premium garment care services, scientifically engineered to be better for your health and for the environment.
Why?

The Natural Laundry Company was born out of a desire to provide a healthier lifestyle for families, starting with what you wear on your skin. With toxins growing more common in urban lives, people have for years been in search of cleaner alternatives for everything from water, food, and farming solutions, to hobbies and the fabrics we wear. The Natural Laundry Company’s founder approached Erly Stage Studios to help bring the brand identity to life and communicate the mission, vision and values to its audience.

How?
We began by developing the face of Natural Laundry Company, keeping it in line with what the brand stood for: natural, eco-friendly, closer to nature cleaning of fabrics and essentials. We developed a colour palette and a logo that reflected the brand’s values, by using calming pastel colours and incorporating elements of nature, inspired by the grand masters of biophilic design, so that the customer would feel a sense of tranquillity and well-being. This was translated into brand merchandise – including stationary and accessories and the website.

For the website design, we wanted to use animations and transitions that were inspired by nature. We also wanted to communicate to the customer that the brand values were not just an aesthetic, but a science. The Natural Laundry Company uses an automated, intelligent process that combines water with biodegradable solvents to gently clean garments – throwing green washing in the face of greenwashing.

Like what you see? Scroll down to our contact section and chat to our lovely team today.

CONTACT US