Broad Influence

What we did
Who?

Broad Influence is the first influencer marketing platform focused on matching the entertainment brands with the very best influencers around the world to promote and deliver campaigns.

Why?
Founder Brian and Dayna Lee came to us with a vision to create the world’s first influencer platform. The platform would help to reduce work for entertainment production teams by making it easy to find quality influencers and process . In time the platform would also become a significant source of income for those influencers being contracted on the platform. But first of all, they needed a brand refresh and a full end-to-end marketing website design and build that mirrored the brand.
How?
Erly Stage Studios was approached to work the strategy, design and build from all angles. For this reason, we needed to spend time with the client getting to know them, understanding their vision and the requirements for both the website and web app. Once we had broad influence running through our veins, our team developed a refreshed logo and website design. Broad Influence’s value proposition is to create a more streamlined process for busy entertainment professionals to book influencers – so the logo, website design and user journey needed to honour this. While we wanted to provide a smooth and seamless user experience, we also wanted to pay homage to the vibrant personality of the brand, the founders, and the wider industry.

Keep your eyes peeled for the launch!

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